Get your free key account risk score today.
According to Forrester, 73% of revenue comes from current accounts. Find out if the Vitality Index can help you expand and protect your key accounts.
Free. 15 questions. About 4 minutes.
Key Account Risk
MediumCross Functional Team Alignment
Account Planning
Account Transitions
Visibility
Start with: Cross Functional Team Alignment
Key accounts are 60%+ of your business. You deserve confidence that your strategy will work.
Protecting that revenue and growing it takes more than an account plan. It takes a growth strategy you can see, and the confidence that it will work.
Cross functional alignment
Whether everyone serving the account is aligned around one strategy, or working in silos on the same problem.
Knowledge continuity
Whether account understanding lives in a system, or would leave with the person who holds it.
Proactive strategy
Whether the team is intentionally moving accounts forward, or spending its time reacting and firefighting.
Risk awareness
Whether you can see renewal and relationship risk early enough to act, before it shows up in a surprise.
The system Gina and Taylor wished they had from day one.
Gina Gauna and Taylor Crook spent decades selling into large, complex enterprise accounts, carrying the revenue number and the risk that comes with it.
They built the Vitality Index as the practical system they always wanted: a clear, repeatable way to see where an account stands and what to do next. It was shaped by 60 combined years of experience and billions of dollars in enterprise sales success.
The gap is costing leaders their best accounts.
of key account managers say internal coordination limits their ability to strategize for account growth.
Source: Gartner
of key account managers report hitting quota.
Source: Gartner, 2024
of B2B decision makers say they would switch suppliers after a poor-quality customer experience.
Source: McKinsey, 2024
Before you start
Trusted by the leaders who carry the number.
This exercise was very helpful to zero in on those gaps and provided clear direction on where we need to go next. I highly recommend this for anyone trying to take their team to the next level.
Just completed the assessment. I think the score definitely represented where my team is at. All in all I thought it was a good way to get a quick snap shot of the good, bad and ugly of current state.
See where your key accounts really stand.
A few minutes now gives you practical clarity on what matters next, not more theory.
Free. 15 questions. About 4 minutes.